Social media + relationships? It's complicated.
The Carls just appeared. Coming home from work at three a.m., 23-year-old April May stumbles across a giant sculpture. Delighted by its appearance and craftsmanship - like a 10-foot-tall Transformer wearing a suit of samurai armor - April and her friend Andy make a video with it, which Andy uploads to YouTube. The next day April wakes up to a viral video and a new life. News quickly spreads that there are Carls in dozens of cities around the world - everywhere from Beijing to Buenos Aires - and April, as their first documentarian, finds herself at the center of an intense international media spotlight.
Cath is a Simon Snow fan. Okay, the whole world is a Simon Snow fan, but for Cath, being a fan is her life - and she's really good at it. She and her twin sister, Wren, ensconced themselves in the Simon Snow Series when they were just kids; it's what got them through their mother leaving. Reading. Rereading. Hanging out in Simon Snow forums, writing Simon Snow fan fiction, dressing up like the characters for every movie premiere. Cath's sister has mostly grown away from fandom, but Cath can't let go. She doesn't want to.
On paper, college dropout Pablo Rind doesn’t have a whole lot going for him. His graveyard shift at a 24-hour deli in Brooklyn is a struggle. Plus, he’s up to his eyeballs in credit card debt. Never mind the state of his student loans. Pop juggernaut Leanna Smart has enough social media followers to populate whole continents. The brand is unstoppable. She graduated from child stardom to become an international icon, and her adult life is a queasy blur of private planes, step-and-repeats, aspirational hotel rooms, and strangers screaming for her just to notice them. When Leanna and Pablo meet at 5:00 a.m. at the bodega in the dead of winter it’s absurd to think they’d be A Thing. But as they discover who they are, who they want to be, and how to defy the deafening expectations of everyone else, Lee and Pab turn to each other. Which, of course, is when things get properly complicated.
It's 1996, and less than half of all American high-school students have ever used the Internet. Emma just got her first computer and an America Online CD-ROM. Josh is her best friend. They power up and log on - and discover themselves on Facebook, 15 years in the future. Everybody wonders what their Destiny will be. Josh and Emma are about to find out.
Meet Pepper, all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming - mainly thanks to Pepper, who is secretly running Big League Burger’s massive Twitter account. Enter Jack, constant thorn in Pepper’s side. He’s always busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time. All’s fair in love and cheese - that is, until Pepper and Jack’s spat turns into a viral Twitter war.